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Quest plans premium menswear concept

Young fashion independent Quest is to open a premium menswear store following the successful launch of its womenswear shop in Falkirk in Scotland.

Quest’s owner William Mair said that he would open a premium menswear store in the area in the new year, in addition to the current young fashion men’s store.
He said: “Sales are up on last year, so we’re looking at a 3,000sq ft site.”

A name for the planned shop has not yet been decided.

Quest opened its 4,000sq ft womenswear store in Falkirk a few doors up from the original Quest store in Cow Wynd, which now only stocks menswear brands including Armani Jeans, Paul & Shark, Replay and Diesel.

Sharon Walls, buyer and manager for womenswear, said the decision to split the offer was made after sales from both categories rocketed.

She said: “Menswear and womenswear was doing so well that we wanted to expand the mix. Over the past year, we have introduced a raft of new brands to our womenswear mix such as Unique Boutique, Lipsy and People’s Market, which are popular with customers.”

Other womenswear brands at the store include Firetrap, G-Star and French Connection.

Walls added that previously customers were not always aware that Quest offered womenswear as it was located on the first floor of the store, with menswear taking up the ground floor. The new store features wooden floors and exposed brickwork.

Quest also owns mainstream menswear store Exit, and two months ago opened an outdoor clothing shop called The Outdoor Store. Both are situated on Cow Wynd.

“The outdoor offer has been trading very well so far, especially with all the wet weather we’ve have had lately,” said Mair.

The Outdoor Store sells brands including North Face and Helly Hansen, while Exit’s brands include Ted Baker, Timberland, Henri Lloyd and Firetrap.

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