Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Question Air hunts for cash to grow its label

London-based designer independent Question Air is seeking third-party investment of up to £500,000 to develop its own-label business, FAQ, with a view to opening standalone stores for the brand.

The six-store retailer, one of London’s most established men’s and women’s designer independents, has been selling FAQ, a small own-label menswear offer, for a number of seasons.

Question Air is now looking to extend FAQ by growing the men’s collection, introducing a womenswear line and launching a separate handbag own brand.

The investment would finance the entire operation, said Question Air director Dylan Ross, from PR and marketing to developing a production base for the label and hiring a design team.

“There comes a time for any business when you want to raise the profile,” he said. “We have been around for 16 years and want to be prominent in a global sense. A lot of that will come with developing our own brand.

“In terms of our retail business we are still committed to branded product; the reason we are looking for partners is to back the FAQ business and look towards wholesale and possible own-label stores.”

Question Air has stores across London in Notting Hill, Barnes, Wimbledon, Dulwich, Hampstead and Clapham, all of which sell FAQ alongside other menswear brands such as Folk, Paul Smith and Fred Perry.

“FAQ is designed to be a classic brand with a twist, offering everyday pieces with points of design interest”, said Ross.

This season the retailer launched a small Question Air range of women’s cashmere dresses, which will be expanded for spring 09 along with the launch of a handbag line called Mrs Robinson, made in collaboration with accessories designer Hanna Hammarberg.

Ross said: “The goal is to have a successful brand and customer loyalty – to develop potential clients and customers and keep buying in good new brands.”

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.