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Quiet but positive start for London print fair

The fourth edition of the London Design Print Fair got off to a slow but optimistic start yesterday (October 27).

London Print Design Fair, October 2015

London Print Design Fair, October 2015

London Print Design Fair, October 2015

The two-day print-focused trade show, which is taking place at The Lindley Hall and finishes today, features 60 exhibitors, up from 50 at the last edition in April.

Speaking to Drapers at the end of the first day, organiser John Kelly said it had attracted a larger international presence so far, up from 15% to 20%. 

Although it was quiet, exhibitors were pleased with the quality of buyers in attendance on day one.

Dan Jackson, sales and marketing director at design studio Made in Brighton, said: “We’ve seen some good names like New Look, but most are existing clients for us. I’d like to see the organisers go after more like that.”

Neil Elliott, director of Patternbank, a pattern design and print trend studio based in Crystal Palace, south London, said: “It has felt quiet today; the biggest account we’ve seen is Marks & Spencer.

“We have seen some buyers from Russia and India but they seem to want to hammer the prices down because they can get it cheaper elsewhere.”

Independent textile print designer Francesca Hill said: “I would have liked to seen it a bit busier, but others are telling me the second day picks up so I’m optimistic.”

Rebecca Birch, design manager at Lipsy, said: “Being a young fashion label we’re after bold statement prints and we haven’t found that yet here yet. But it’s still a convenient show because of the location.”

Kelly, who organises The London Textile Fair, launched the print spinoff in October 2013. Its debut show at One Marylebone in March 2014 attracted around 500 visitors. It moved to The Lindley Hall in April this year, and Kelly said this edition is expected to pull in 2,500.

The next London Design Print Fair will take place in April 20-21 2016.

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