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Quiet but upbeat end to Berlin shows

Exhibitors were unfazed by a quiet end to the autumn 16 shows in Berlin, following a busier-than-usual opening.

Seek Berlin


Day three at Seek in Berlin

The aisles of Premium, Panorama, Seek and Bright were noticeably calm today (January 21) as buyers left the German capital early. Short-order womenswear event Show & Order came to a close yesterday.

Many brands said they expected the traditional end-of-show slowdown, but were upbeat following a positive turnout of mainly domestic and some international buyers on days one and two.

Oscar Sandberg, export sales manager for Tiger of Sweden Jeans, said at Premium: “It’s been a super positive show, so it doesn’t matter so much that it’s quieter today. I’ve done this for 10 years and wherever you are in the world, the last day of a trade show is always quiet.

“Most have learned that the first two days are the most important. We were considering moving to Seek next season but we’re so happy with the last few days that we’ll probably stay here.”

Also at Premium, Linda Bertram, German agent for premium denim label AG Jeans, said: “The last day is always the most quiet – you can feel that the exhibitors and visitors are tired from all the shows. But the mood is still positive because there was such a good first two days.

“We’ve seen a good mix of existing and prospective new accounts. Only two of those have been from the UK, one outlet and another ecommerce business. The shows also attracted a lot of bloggers but it’s hard to measure their worth when you don’t know their following.”

Over at Seek, Fred Perry sales representative Maximilian Heller said: ”Seek has been really busy over the past two days, but day three is all about winding down after two really positive days. We saw a variety of accounts, from small indies to bigger players.”

Fellow Seek exhibitor Alpha Industries sales representative Andreas Wieting said: “Today is quieter than the past two days, but so far it’s not as quiet as the last day in previous years. Across the first two days we saw some really good international accounts from Germany, Scandinavia, Switzerland, France, Poland, Iceland and Greece. There’s not been many UK buyers present, but I think they tend to go to the shows in Paris.”

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