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Quiet end to positive Panorama

Predictably, the final day of mainstream show Panorama was quiet, but exhibitors praised a strong edition of the Berlin exhibition overall.  

Brands reiterated that it was a very domestic show with the overwhelming majority of buyers coming from Germany.

While the aisles were largely empty, some exhibitors said big players such as Zalando were expected to make an appearance on the final day, as they would have more time to chat on the stands.

As the cheetah-themed Marc Cain stand gave its final roar (yes, really) brands left the autumn 17 show satisfied and ready for Who’s Next in Paris tomorrow …

For more on the Berlin shows stay tuned to 

Mood of the show

Arianna Mella, export sales department, Ekle

”Overall it’s been a good show for us. The first couple of days were very busy although we’ve seen less people so far on the last day. We’re a new brand to the German market, so there’s been a lot of interest. There’s been a lot of German customers. Although in previous seasons we’ve seen people from Asia, it’s mainly been the German market and some from Europe.”

Stephen McKenzie, global head of wholesale at Glamorous

“The show was very busy on Tuesday and Wednesday. We saw a lot of German and Italian customers but there wasn’t many from the UK here. It wasn’t as many buyers around today but the right ones were here earlier this week.”

Lennart Nordam Anderson, sales coordinator at Ichi

“Overall we are very satisfied with the show. It isn’t as international as Bread & Butter was but we saw a lot of good German customers. The last day is always quiet but you often have the larger accounts like Zalando here, as they have more time to talk when it is quieter.”

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