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Quiet end to successful Jacket Required

The second and final day of the autumn 17 edition of London menswear show Jacket Required was quiet as expected, but buyers and exhibitors deemed the 12th edition of the trade show a roaring success overall.

This season, the show moved a week earlier and ran on a Thursday and Friday rather than the traditional Wednesday and Thursday.

Many exhibitors said the low footfall on Friday was a result of it being pay day, so many independent buyers would need to be on the shop floor rather than pacing the aisles in the Truman Brewery.

Despite the lower attendance on Friday, brands were very positive as Thursday was chock-a-block and more than made up for the quieter second day.

Many exhibitors also praised the show being earlier in the season as a lot of brands close their order books in February.

Kevin Stone, owner of Stone Agencies

“It has been really good. We have a great spot here – at the entrancet. We’re here to find those customers we don’t know anything about, the hidden gems that you wouldn’t find if you didn’t exhibit at a trade show, and we’ve found a few here this season.”

Harry McCreery, Irish agent for footwear brands Palladium Boots, Fila, Superga and Converse

“It’s been a good show for us. We’ve seen a mixture of multiples and indies and a lot of premium, quality buyers, so we’re happy.”

Zubair Mal, vice-president, group sales at Fila

“The show has been positive for us. It’s a bit stop-start and the fact that it’s on a pay day Friday means it is tough for retailers to attend.”

Juls Dawson, co-founder of agency Just Consultancies

“Thursday was fantastic – the best day we’ve had at a trade show in a while. As expected, Friday was a lot slower but there was still a steady flow of key accounts and multiples.”

Simon Bowden, sales manager at Crep Protect

“It has been a great show, nice and busy. There was a lot of buyers all day Thursday and Friday morning, but it did die out on Friday afternoon.”


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