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Quiet start to Micam but UK brands show support

Italian footwear fair Micam got off to a quiet start on the first two days but retains its title as the essential European trade event, brands told Drapers in Milan over the weekend.

Micam spring 17

Micam spring 17

Many exhibitors reported footfall was slow on the first day of the four-day show and picked up on the Sunday, with many pinning hopes on an altogether busier Monday as the first working day of the event.

A strong contingent of Irish buyers were said to be out in force, while UK multiples were reported to be in lesser numbers than previous editions due to time constraints and budget cuts.

Chunky mules, sneakers and block heels were among the main trends for womenswear spotted in the aisles, with satin styles and ballerina-style pumps also making an appearance. For men, driving shoes were proving popular, alongside more traditional brogues and moccasins.

Views from the show:

Amy Sweetman, account manager at womenswear brand French Sole

It’s been good so far and we’ve had interest from new boutiques and new markets like Greece and Helsinki. We’ve got a wider range of sandals, more trainers and ballerinas with a higher vamp that have been going well.

Mark Husted, sales director at menswear brand Base London

We’ve got two new Russian customers and opened two new countries so although it’s been quiet, it’s been OK. We opened a Base London showroom in Milan a week ago and so we’ve got our Italian agents here with us too.

Ulli Jonsson, owner at womenswear brand Marta Jonsson

The second day has been quite busy but yesterday was quiet with the Saturday start. We’ve seen buyers from Russia, France, Germany and the UK. Micam is a good show for us.

Stewart Richards, director at women’s brand Shelley’s and high street supplier Eternal Best

It has definitely been quieter than normal and many of the multiples have cut back on the number of people they’ve sent because of budgets. The people we have seen have been good though.

Gavin Dhallu, managing director at womenswear brand London Rebel

We’ve seen mainly people we know already, with no-one really from the UK but quite a few Irish. Espadrilles, sport, low block heels and mules have been getting the most attention. We’re expecting it to be busier tomorrow.



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