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Quiet start to WeAr Select

New London tradeshow WeAr Select, launched by the co-founder of Berlin exhibition Premium Klaus Vogel, got off to a quiet start at Old Billingsgate today (January 9).

WeAr Select, which has around 150 brands on display, is running on January 9 and 10. It was set up to allow brands across menswear, womenswear and footwear to showcase a concise edit of their collections before full ranges are released at international tradeshows.

Brands told Drapers they expected footfall to pick up late on Saturday afternoon and Sunday.

UK account manager at J Brand Jessica Atkins said: “It has been quiet this morning but it should get busier later today. Our stand is in a great place [at the entrance to the show] and the location itself is beautiful. We write most of our orders in the showroom but for us it’s good to be here to speak to buyers and the press.”

She added that the timing of the trade show, which coincides with London Collections Men running this season from January 8 to 11, was also convenient for buyers.

Cherilyn Charlton, wholesale manager for footwear brand Ohw?, said: “It has been very quiet. However, I like that the stands are quiet small, so you really have to select your samples carefully, and there isn’t room for a lot of branding so the product has to speak for itself. It’s good to support a new show, so we’ll see how this evening and tomorrow pan out.”

Tugce Zabitci Vougiouklis, digital marketing manager for denim supplier Isko, said: “It’s the first edition, so you never know which way it will go, but we’re hoping footfall picks up, as it has been a bit quiet. Perhaps falling over a weekend doesn’t suit buyers as well as a mid-week show.”

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