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Quieter second day follows positive start at Pure

The second day of trade show Pure London’s autumn 17 edition was slower than expected for some, despite what was described as a positive start when the event kicked off on Sunday.

Exhibitors across the halls at Kensington Olympia said footfall had ebbed and waned throughout the day, peaking around lunchtime but dropping off towards the afternoon. Although some said they had expected a busier day and were a little disappointed, others argued they had continued to see a strong flow of traffic to their stands.

Independent retailers were out in force and several exhibitors said they had seen a stronger than usual showing from international buyers, particularly from Belgium. However, a couple of brands said buyers from larger retailers, who had been present for previous seasons, had stayed away this time.

Footfall continued to concentrate around the show’s catwalk in the main hall and talks on how to work effectively with influencers were well attended.

Today is the last day of the Pure London trade show.


Mood of the show

Evelyn Rigby, senior retail manager, Ness Scotland

It’s been a really good day for us. We’re based in Scotland, so we come to Pure to meet our English customers as it’s much easier for them to see us here. I’d say it’s been slightly busier today than it was yesterday but we’ve been pleased with both days. We’re lucky to have lots of loyal customers, plenty of which we’ve seen today.

Elizabeth Fraietta, customer service manager, Frank Lyman

For us it’s been a good show so far, but I would say yesterday it was much busier. We expected more people to be here today than there have been.

Phil Wildbore, founder, Monkee Genes

We’re happier than we expected to be. There’s been lots of independents here. I’d like there to be a bit more rhyme and reason as to how the show has been laid out. It would have been good if all the ethical brands or all the young fashion brands had been grouped together to make it easier for the buyers. There are definitely buyers here but it could have been easier to help them find brands.

John Alston, manging director, Collectif Vintage

It’s been a busy day for us and there’s been plenty of people on the stand. We’ve been writing orders for both winter and summer, and more short orders for in season than we were expecting. It’s mostly indies here. We’ve seen our largest stockist from the US, who placed a large order, as well as buyers from Belgium and Germany.

Readers' comments (2)

  • Thierry BAYLE

    2 buyers mentioned that directories were out of stock at the end of the second day.
    Understood they are back today.
    Trade Shows are great for buying however I would also stress that it is an opportunity to network and share business insight with colleagues.
    Do not stay alone!
    Also buy NEW brands to excite customers in store.

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  • Pure much quieter for us than it was in the summer - with too many time wasters present - mainly trying to sell ME things - not enough serious buyers on Monday and expecting today to be worse!!

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