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Quilts, knitwear and shirts boost sales for Barbour

British heritage brand Barbour grew its sales by 20% in the year to £89.8m December 31 2010, helped by increased demand for its quilted jackets.

The brand reported a rise in pre-tax profits of 11% to £11.3m due to strong sales in the UK, US and Asia.

Managing director Steve Buck said: “Barbour is experiencing a strong period of growth and we are satisfied with our 2010 results.

“The brand is maintaining its core customer base while appealing to a wider audience through the development of new and existing categories spanning classic, lifestyle, heritage and sporting products.

“2010 has seen an increase in demand in the UK for quilts, knitwear and shirts alongside our traditional wax jackets as we develop as a lifestyle brand.”

Barbour said that retail continues to be a challenging sector but that it is Barbour’s priority is to offer the best possible customer service.

Buck added: “Our focus is to deliver on time, quality products and the best possible service, to all our customers worldwide.”

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