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Quiz Clothing plots store fulfilment for online orders

Women’s young fashion retailer Quiz Clothing hopes to be able to fulfil online orders from stores by the end of 2016, as it continues with its multichannel strategy.

Quiz launched click-and-collect 12 months ago and is now looking at fulfilment from its 67-strong store network across the UK and Ireland, as well as its 147 concessions.

“Our business is fast moving – sometimes there is limited stock availability,” explained Haroun Saleemi, head of ecommerce at Quiz clothing. “Having the option to fulfil from any touch point – opening up more stock channels – would be advantageous.”

It will look at stores first, before considering concessions. Saleemi said Quiz was not yet in detailed discussions with Debenhams about fulfilment options: “Some of the other concession partners have been more open to it. Debenhams is quite a large business, so it takes time to get sign off.”

The retailer has opened five stores in the past six weeks and will unveil two more before Christmas.

Quiz has 93 concessions in Debenhams, and others in House of Fraser, BHS and independent department stores. It launched into BHS on November 5 and now has

six concessions: in Merry Hill, Meadowhall, Edinburgh, Milton Keynes, MetroCentre and Watford. Quiz plans to roll out a new ERP system from software firm Cegid in the first half of 2016.

Internationally, Quiz has 50 franchise stores in markets including the Middle East, Asia and eastern Europe. Saleemi said it plans to open more in Asia next year, with a focus on China, and eventually look at moving into the US.

It is developing its first international websites, which it hopes to launch in the first or second quarter of next year. The priority will be Australia and the US, as this is where the majority of its international online sales are made.

To support its growth, Quiz is planning to roll out a further retail solution module from software firm Cegid in the first half of 2016. It also moved to a new 140,000 sq ft distribution centre in Bellshill on the outskirts of Glasgow in October.

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