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Quiz outlines online and overseas growth plans

Fast fashion retailer Quiz is poised to launch a website in the US and is planning to grow through new overseas partnerships, while bolstering its online growth ambitions with a new IT boss position.

Chief commercial officer Sheraz Ramzan told Drapers the retailer has appointed Scott Cottingham, a former IT director at footwear retailer Office, as head of IT, a newly created role for the business. 

Cottingham, who has worked at Office since 2008, also held an IT director position at clothing chain D2 Jeans before it collapsed into administration in 2011.

Cottingham’s appointment follows the hire of head of marketing Lesley Morton last month, who was formerly Ultimo’s head of marketing and brand communications.

The company is planning to boost its online team headcount by 20% to 30% in the short term. It currently employs around 30 people across online and marketing.

To accommodate its expanding functions, Quiz is currently refurbishing its Glasgow headquarters to create new offices for its online team. This follows the launch of its in-house social media hub and catwalk space in recent months.

Ramzan said: “The real shining star has been online, in terms of our performance over the past six months. We expect online and continued international expansion to drive the bulk of our sales and grow the brand as the business moves forward.”

In its first pre-close trading update since its flotation in July, group online revenue across both the brand’s own website and third-party sites soared by 204% to £13.8m during the six months to 30 September. It posted a 35% rise in overall group revenue.

Internationally, the retailer is planning to launch a US website, which is expected to go live later this financial year.

Ramzan said new online partnerships in Australia and the US are “in the pipeline”, while the brand also plans to expand its online presence in mainland Europe.

Its current website partnerships include Next and Germany’s Zalando, which launched in October and May respectively.

Quiz is also aiming to develop its franchise network across the Middle East and Asia, particularly in Singapore and Malaysia.

Ramzan said its revenue growth for the first half of its financial year was driven by significant investments in its Glasgow distribution centre, which it launched last summer, online capabilities and marketing activity.

Ramzan said: “We have an up-to-date omnichannel EPoS system at the heart of the business, but the challenge for us now is to keep up with the pace of change when it comes to technology and moving systems forward. We have a lot of plans for technology in the pipeline when it comes to customer experience.”

Quiz is in the process of rolling out iPads for customers to use in store for delivery options, and has launched digital kiosks at selected stores.

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