Fast fashion womenswear retailer Quiz has reopened its flagship at Westfield Stratford City with a new digital focus, including a digital kiosk, iPads and a social wall.
The refurbishment of the 2,500 sq ft store includes a wall which shows social media content, campaign videos and a variety of brand imagery.
“Just like our clothes, this store is designed to stand out,” said retail operations director Omar Aziz. “Our products are designed to make women feel glamorous, so we want our store experience to reflect this by making our customers feel special and to leave them with a lasting impression.”
He added: “Social is huge for us so we are delighted to be able to incorporate this into our physical stores via the scatter wall.”