Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

QVC owner acquires Zulily in £1.5bn deal

The owner of home shopping network QVC Liberty Interactive has agreed to acquire US flash sales site Zulily in a deal valued at $2.4bn (£1.5bn).

When complete, the two firms will operate as separate consumer-facing brands but will share QVC’s global scale, brand relationships and video commerce expertise and Zulily’s younger customer demographic, personalisation expertise and ecommerce capabilities.

“This combination under Liberty is about investing in our future and providing a tremendous opportunity to accelerate our platform for growth of the Zulily brand through the partnership with QVC,” said Darrell Cavens, president and chief executive of Zulily.

Zulily will remain based in Seattle following the close of the deal, which is expected to be complete in the fourth quarter of this year.

Liberty Interactive owns a range of ecommerce businesses in two trading groups, the QVC Group, which includes QVC and its interest in Home Shopping Network, and the Liberty Ventures Group, which includes its interest in Expedia and Bodybuilding.com and minority interests in Time Warner, among other things.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.