Kidswear label Rachel Riley has appointed its first UK agent as it looks to grow its wholesale presence.
Frinton on Sea, Essex-based Orchard Agency has been appointed to sell the Rachel Riley heritage and mainline collections as well as the newly launched casual range, Rachel Riley Lilac label, in the south of England.
In a cover interview with Drapers in the May 2 issue, Riley revealed plans to focus on wholesaling. The current split is 70% retail versus 30% wholesale.
Rachel Riley has about 90 stockists worldwide, 40 of which are in the UK, including Harrods, Selfridges and House of Fraser.
Wholesale accounts in the rest of the UK are handled in house by Jacqueline Love. Riley also has an agent in the US.