German trade show organiser Igedo is planning a dramatic overhaul of its flagship womenswear show CPD by shelving menswear show Herrenmode Düsseldorf in favour of a new section called Impulse in July to attract more contemporary womenswear brands to the mainstream event.
“Düsseldorf needs a new platform for the fashion trade,” said Mirjam Dietz, Igedo’s new executive director of fashion. “The market in Germany has not been hit by the downturn as heavily as other markets. It remains the biggest European player in terms of textiles and still has a vast number of independent retailers. These retailers are travelling less to international shows and need to see interesting international collections.”
Igedo remained tight-lipped about new exhibitors signed up to the spring 10 edition of CPD, although it is believed to be targeting about 60 premium international brands including Custo Barcelona, DKNY, Issa and Marc by Marc Jacobs, which showed at the Munich Fashion fair last season. Dietz said there was demand from top-end retailers in Germany for a premium show in Düsseldorf on an earlier dateline than the Munich fair in August, which serves the top-end market.
CPD is also introducing a new section dedicated to Italian brands. Called Italian Suite, the section is being organised as a joint venture with Italian trade body Ente Moda Italia.
CPD’s traditional mainstream brands will occupy the Modern Essentials hall; the Gallery hall will showcase small directional German brands; the Concept II hall will provide a forum for lifestyle brands; the Boutique hall will be divided into specialist areas including leathers and eveningwear; Hall 10 will host short and forward-order accessories; and lingerie show Bodylook will continue as previously. Sourcing show Global Fashion will continue to run alongside CPD.