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Radley rolls out British concept as international demand grows

Premium handbag and accessories brand Radley is rolling out its British heritage store concept across all its locations, as it pushes further into international markets.

The new look highlights Radley’s British heritage, bringing exposed brick, London lampposts and the black-and-white tiling often used on the floors of Victorian houses into stores. Previously the stores had a much cleaner, more basic design.

The new concept gives extra space to growing categories such as watches and eyewear, and offers click-and-collect points with in-store iPads. Radley introduced click-and-collect in October 2012 and said this now accounts for about 7% of orders.

Marketing director Nick Vance said the concept was primarily designed in response to Radley’s growing international shopper base. “They wanted us to talk about our heritage as a British brand,” he said.

Radley is stocked in six Karstadt department stores in Germany and another four are due to open next month. The new concept has already been rolled out to the existing stores and will now be introduced in the new ones.

The brand’s first store in Taiwan, which opened at the end of May, features the concept, as will a second store that is due to open in the country in November.

It has also been rolled out to Radley’s Covent Garden flagship and its Bicester Village and Liverpool stores. It will be rolled out to the other UK stores – Glasgow, Nottingham and Westfield London – by the end of October.

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