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Radley's first big ad campaign is in the bag

British accessories brand Radley is to launch its first major ad campaign for spring 07. It will break on April 1 with double-page spreads in weekend broadsheet supplements, including You magazine, Sunday Times Style and Stella, running until May. This will be followed by ads in Hello!, Grazia, Vogue, Vanity Fair, Tatler, Harpers and Elle. The £500,000 campaign was created by ad agency DDB London.