The line up at London Collections: Men has been further boosted for spring 14 with premium label Rag & Bone the latest addition to the schedule.
The US brand has previously shown its menswear in New York, and June will be the first time it has shown its menswear in the English capital.
Rag & Bone is the latest in a long line of designer labels to pledge its support to LCM.
Last week it was revealed that footwear business Jimmy Choo was eschewing Milan in favour of LCM. Luxury British brand Burberry last month announced it would move its menswear show to London after showing in Milan for 10 years.
Alexander McQueen also joined the schedule for January’s show along with designer label Tom Ford.
In a statement Marcus Wainwright and David Neville, managing partners of Rag & Bone, said; “Rag & Bone started life in New York, but as English guys we are delighted to be a part of London Collections: Men. Menswear is what originally put our brand on the map and our British roots have heavily influenced our aesthetic, so we felt strongly about showing our spring 14 collection in our hometown.”
They added: “London is important to us on several levels – it’s where we opened our European flagship store last summer – and with LC:M gathering momentum each season, we feel incredibly excited to be a part of it.”
Chair of LCM Dylan Jones said the brand was one of the first he had wanted to participate.
He added: “We’re thrilled to have them, and to help grow our men’s week as a real platform for international designers.”