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Raging Bull to expand with new investment

Rugby heritage label Raging Bull has brought in new investors and is planning the next stage of its expansion in the UK and overseas.

Raging Bull spring 16

Raging Bull spring 16

Raging Bull spring 16

House of Fraser’s former chief executive, John King, and chief financial officer, Stefan Cassar, are part of a consortium of three new investors backing the label, which was launched by former England rugby union captain Phil Vickery in 2007. One investor has not been named.

The lifestyle brand is primarily sold through House of Fraser concessions, online with Debenhams and its own ecommerce site, as well as in around 100 UK independents. It also has two outlet stores in Street in Somerset and Swindon in Wiltshire.

It has annual turnover of around £5m and is targeting annual sales of £30m in the next three to five years.

“We are looking to open a select number of standalone stores to fully showcase the brand in locations such as southwest England, Richmond or Guildford,” said managing director Shannon Mercer.

Raging Bull launched capsule women’s and boys’ wear ranges over the last year and has been particularly successful in its Big & Tall menswear ranges, which go up to size XXXXXXL.

“We first came across the brand in 2010 and were impressed with the product and the way the company was run,” said King and Cassar.

“We see huge potential not only in the UK but in overseas territories where rugby is popular so that Raging Bull can really challenge as a major global brand.”

The investment will allow Raging Bull to accelerate its growth, continue to expand the team, further develop product ranges and invest in marketing activities.

King has a number of meetings lined up with department stores in the US and also sees international opportunities in markets including South Africa, Japan and Australia.

Mercer added: “We feel very privileged that high-calibre and respected retailers see the value and potential of investing in Raging Bull.

“The benefits to us are not only financial. We will also have their experience and understanding of retail strategy, which will help us to establish Raging Bull as a major player in the marketplace.”

Vickery will continue as a shareholder and figurehead for the brand and Mercer will remain as managing director.


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