Raging Bull, the sportswear brand owned by England rugby star Phil Vickery, is branching into kidswear with an exclusive range for Marks & Spencer.
The menswear brand has teamed up with M&S to launch a boyswear collection, which is the brands first collaboration with a retailer.
The collection, comprising rugby shirts, T-shirts, shorts hoodies and caps, will be aimed at boys aged four to 14.
It will be manufactured by a current supplier to M&S, The Fielding Group.
Shannon Mercer, managing director of Raging Bull, said: “We have often been asked to produce a childrenswear range but our focus has always been on menswear.
“However, when the opportunity came up to work with Marks & Spencer both Phil and myself were very keen. Their expertise and professionalism, as well as the trust their customers have in them, makes them an ideal partner.”