Soul of Africa, the ethical footwear brand, is calling for people working in the fashion and footwear industries to help raise £10,000 to support orphans with AIDS in South Africa.
Soul of Africa, a charity project which was co-founded by Lance Clark of the Clarks footwear family, would like people in the industry to set themselves the task of achieving a “personal goal” by a certain date and get sponsored for achieving it.
Head of sales Martin Foley is aiming to lose two stone by August as part of the initiative, which he hopes will raise £10,000 for African orphans.
To get involved email firstname.lastname@example.org.
Soul of Africa was set up in 2003 as a means to support South African communities. The charity provides employment for women in African villages who stitch the brand’s footwear, its T-shirts and its leather footballs. Profits from the sale of the shoes are pumped back in to the local community, with the creation of day centres for African orphans.
Soul of Africa is stocked in Clarks and Next.