Premium US fashion house Ralph Lauren is understood to have signed up to open a store for its vintage-inspired menswear brand RRL on Mount Street in London’s Mayfair.
According to the Independent on Sunday, Ralph Lauren is bringing its vintage-inspired menswear brand to London off the back of strong financial results which saw revenues for the third quarter to 31 January 2011 up by 24% to $1.5bn (£0.9bn) largely due to retail sales worldwide.
In October last year Ralph Lauren announced that it would open its first Rugby store in the UK at 43 Kings Street, Covent Garden in autumn this year on a 10-year lease.
The Rugby sub-brand, which launched in 2004, and has a younger, more “campus” feel than the Ralph Lauren mainline.
The fashion house also launched a UK version of its website in October last year.