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Ralph Lauren international boss Daniel Lalonde departs for Sandro and Maje

The owners of Sandro, Maje and Claudie Pierlot (SMPC) have hired former Ralph Lauren international president Daniel Lalonde as the group’s chief executive, starting in May.

Lalonde is being charged with accelerating the development of the SMPC group and to position the brands as luxury sector leaders.

He is joining SMCP after a 25-year international career in Europe and North America. In his last position, he was international president of Ralph Lauren, based in New York. Prior to that, he spent 10 years at LVMH, where he held the posts of president and chief executive of LVMH watches and jewellery division in North America.

Lalonde will work with Evelyne Chétrite and Judith Milgrom, founders and artistic directors of Sandro and Maje, respectively, as well as Frédéric Biousse and Elie Kouby, who will remain members of the executive team and also become advisors to the chief executive.


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