Ralph Lauren has appointed Patrice Louvet president and chief executive, effective 17 July, replacing the previous CEO, who left earlier this year.
Louvet has spent 25 years at Procter & Gamble (P&G), most recently as group president for global beauty. He had responsibility for a division of 12 brands, which had approximately $11.5bn (£8.8bn) in revenues in 2016.
He will report to Ralph Lauren, who will continue as executive chairman and chief creative officer, and the company’s board of directors.
In February, it was confirmed that Ralph Lauren president and chief executive Stefan Larsson was leaving the company after a dispute with founder Ralph Lauren on the future direction of the business.
“Finding the right partner to work with me to take us forward in our evolution has been my primary focus over the last several months and I am thrilled that Patrice is joining our talented team,” said Lauren. “He’s an enormously skilled business leader with a deep passion for the consumer and a sophisticated understanding of building global brands. This, combined with his collaborative working style, transformation experience and intense focus on results, will put us in a stronger position as we move toward the future.”
Larsson became chief executive at Ralph Lauren in September 2015, taking the helm from Lauren, who became executive chairman and chief creative officer. He was previously global president at Gap’s budget brand Old Navy from 2012, and spent 15 years at H&M.