Sports lifestyle brand Rampant Sporting has launched a premium heritage collection for spring 14.
Rampant Heritage comprises a “more considered” offer with a focus on “detail and quality fabrics”.
Richard Hurtley, managing director of owner Rampant Brands, said the Rampant Sporting label was “underachieving” by only having a sports-inspired line.
“We always felt like we were missing an opportunity with just having one collection,” he told Drapers.
“The addition of Rampant Heritage means we can appeal to a wider account base.”
The Heritage range includes shirts, blazers and cable-knit jumpers for men, while the women’s collection is underpinned by floral fabrics.
Wholesale prices go up to £39.60 for the Heritage range, while the Sporting line is priced from £10 to £27.60.
Hurtley said the new collection would help drive Rampant’s international appeal as it further develops its “story of British heritage”.
Rampant Sporting is currently in 40 stores in the UK and Germany, but hopes to expand to 60 outlets for spring 14 including a “small selection” in Europe.