Young fashion brand Rare London has ceased trading and all staff have been made redundant, after administrators were appointed last week.
Steven Muncaster and Sarah Bell of Duff & Phelps were appointed joint administrators of Rare Fashion Ltd, trading as Rare London, on 26 July.
The business was insolvent as it was unable to pay its liabilities when they fell due so it closed, making all 56 members of staff redundant.
The Liverpool-based brand’s website has closed and it is unable to process returns from customers. The administrators are advising creditors and customers to contact the Duff & Phelps office.
Drapers understands the administrators are currently speaking to a number of third parties who have expressed in interest in the business and its assets.
The administrators will also be undertaking a marketing exercise to try and identify a buyer for the business and assets of the company as a going concern, however in the interim Rare London will remain closed.
Rare London stockists included Topshop, Next Label, Very and Asos.
Reality TV star Sam Faiers fronts the brand has reportedly not been paid for her work. A spokesman for Faiers told The Sun that several attempts to contact the brand have been unanswered and the matter is now with her lawyers.