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Ray Kelvin: We need decisive action from the government

The UK needs “decisive action” from the new government to navigate Brexit, Ted Baker’s founder and chief executive Ray Kelvin has said.

“We need decisive strategies that are exercised and delivered well,” Kelvin told Drapers.

“I stick to what I do and I do it right and I want the government to do the same. There seems to be a lack of direction from them and it is turning people off, people are getting fed up with it all now.”

Kelvin was speaking to Drapers following another strong set of results from the business. Group revenue increased by 14% in the 19 weeks to 10 June compared to the same period last year, fuelled by online growth and international expansion.

Kelvin said a focus on product is behind the success of the brand: “We concentrate on design, product and we have a very strong brand. We need to deliver better and better product.”

He added that he had not seen a dip in consumer confidence: “Our customers are interested in clothes and are early adopters. Our Colour by Numbers collection has gotten off to a good start and womenswear in general is outperforming. We need to continue to gain traction on our new initiatives including golf.”

“It is full steam ahead for us. We’ll keep our focus on product and design and I’m confident for the year ahead.”

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