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Realbuzz to open 30 UK sportswear stores

Sportswear retailer Realbuzz has unveiled plans to open 30 stores in the UK over the next two years, before setting its sights on international expansion.

The Chester-based business opened its sixth UK store in the Liverpool One shopping centre on 21 October, adding to existing locations in Solihull, Wigan, Chester, Altrincham and Warrington.

The 1,400 sq ft Liverpool store stocks a range of sportswear and fitness products, including trainers, clothing and accessories by brands such as Adidas, Asics, Nike and New Balance. 

Realbuzz intends to open 30 more stores in the UK over the next two years, starting with Derby and Coventry by the end of this year.

“From 2018 we’ll go into London and open multiple stores and then head to Yorkshire and the south-west, opening them in clusters,” explained chief marketing officer Paul Eaton.

“Beyond that there is the US and Australia. There will be an overseas expansion, but for the time being we’re UK focused.”

Realbuzz was founded by marathon runner Tim Rogers as a sports technology company in 2001, before moving into retail a year ago.

“We cater to people who want to run a marathon to those who want to go to the gym for the first time,” said Eaton. “We’re also selling lots of netball shoes at the moment – which few high street retailers do considering it’s so popular – and we’re looking to expand into other sports next.”

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