Sportswear retailer Realbuzz is launching a 3,000 sq ft concept store in London’s Seven Dials in April, among broader retail expansion plans in the city.
The Chester-based business is also opening in Westfield Stratford later this week and on 33 Regent Street in Piccadilly Circus in May, as well as 42 Kensington High Street in mid-April.
The Regent Street store will measure 4,000 sq ft, while the Stratford shop will span 2,200 sq ft. The High Street Kensington store will cover 800 sq ft.
The Seven Dials store, on Neal Street in Covent Garden, will feature interactive screens, in-store health and fitness classes and educational zones as part of its customer experience offering.
Commenting on the news, Sam Bain-Mollison, head of retail at real estate investment trust Shaftesbury, said: “Youth fashion, now heavily influenced by sportswear, continues to grow and Realbuzz and the brands they feature, specifically caters to that market.
“Located alongside Ellesse, Nixon, Urban Outfitters and Vans, Realbuzz creates a set of complementary brands for Seven Dials’ visitors especially focused on this trend.”
Paul Eaton, chief marketing officer at Realbuzz, added: “Making an entrance to the London market is an important next step for us.
“[Covent Garden’s] reputation and high footfall, which is sustained well into the evening, attracted us to this location and will provide great exposure and visibility for our brand – and our brand partners - in the heart of London’s West End.”
In October, Realbuzz outlined plans to open 30 stores in the UK over the next two years, before setting its sights on international expansion.
It currently operates nine stores in locations including Derby, Sheffield and Coventry.