Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Realbuzz to roll out rapid London expansion

Sportswear retailer Realbuzz is launching a 3,000 sq ft concept store in London’s Seven Dials in April, among broader retail expansion plans in the city.

The Chester-based business is also opening in Westfield Stratford later this week and on 33 Regent Street in Piccadilly Circus in May, as well as 42 Kensington High Street in mid-April.

The Regent Street store will measure 4,000 sq ft, while the Stratford shop will span 2,200 sq ft. The High Street Kensington store will cover 800 sq ft.

The Seven Dials store, on Neal Street in Covent Garden, will feature interactive screens, in-store health and fitness classes and educational zones as part of its customer experience offering.

Commenting on the news, Sam Bain-Mollison, head of retail at real estate investment trust Shaftesbury, said: “Youth fashion, now heavily influenced by sportswear, continues to grow and Realbuzz and the brands they feature, specifically caters to that market.

“Located alongside Ellesse, Nixon, Urban Outfitters and Vans, Realbuzz creates a set of complementary brands for Seven Dials’ visitors especially focused on this trend.”

Paul Eaton, chief marketing officer at Realbuzz, added: “Making an entrance to the London market is an important next step for us.

“[Covent Garden’s] reputation and high footfall, which is sustained well into the evening, attracted us to this location and will provide great exposure and visibility for our brand – and our brand partners - in the heart of London’s West End.”

In October, Realbuzz outlined plans to open 30 stores in the UK over the next two years, before setting its sights on international expansion.

It currently operates nine stores in locations including Derby, Sheffield and Coventry.


Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.