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Reality TV star Chloe Lewis is new face of Little Mistress Group

Little Mistress Group has signed Chloe Lewis, star of ITV’s scripted reality show The Only Way is Essex, as the face for its three womenswear brands Little Mistress, Girls on Film and Paper Dolls for autumn 15 and spring 16.

The collaboration will launch with a capsule Christmas collection in October, followed by a clothing and footwear collection for spring, available from January, and a summer clothing and swimwear line from March.

The group’s chief executive Mark Ashton said: “Our customer outreach is huge at the moment and we believe that linking this to campaigns with Chloe, including social media, the traction will be very significant.”

Wholesale prices for Little Mistress and Girls on Film start at £22 for a dress, while Paper Dolls’ prices start at £10 for a T-shirt.

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