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Record-breaking 'cyber fortnight' drives N Brown sales

N Brown’s group revenue rose 4.1% in the 18 weeks to 31 December, boosted by a record performance in the run-up to and during Black Friday and Cyber Monday.

SIMPY BE BEST SELLING PRODUCTS   Kimono red knot dress and glitter maxi dress  Iskra Lawrence

Simply Be

Simply Be enjoyed double-digit revenue growth

Product revenue rose 5.9% during the period, but its financial services revenue slumped by 0.5%. Online sales were up 12% and now represent 70% of the total.

Sales across N Brown’s “power brands” – JD Williams, Simply Be and Jacamo – were up 10%.

As previously announced, the firm is in the process of migrating one of its “traditional titles”, Fifty Plus, into the JD Williams brand. N Brown said this is on track and, “although it still represents a headwind, this has materially lessened”.

It added that JD Williams’ new “price promise” collection, which launched last year offering current season styles at lower price points, “significantly exceeded expectations”.

N Brown did not give any profit figures, but said it was on track to meet its full-year expectations.

Chief executive Angela Spindler said: “I am pleased to report a good trading period, with standout performances from ladieswear and the Simply Be brand. All key brands and categories grew in the period, including our traditional titles, which had diluted performance in the first half.

“We are benefitting from improved trading agility as a result of the transformational changes we have made. This was reinforced by our performance across cyber fortnight which resulted in two record-breaking weeks for the business. In light of our trading performance, as we approach the year-end, we are comfortable with current market expectations.

“We are operating in what continues to be a challenging period for the industry and are still in the process of delivering some key elements of our transformation plan. I am, however, very pleased with the progress we are making.”

N Brown’s new full-year results will be released on 27 April.

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