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Record sales at Missy Empire

Fast fashion etailer Missy Empire had a record Cyber Weekend, doubling last year’s sales figures.

Across the four days from Black Friday to Cyber Monday, the etailer had sales of almost £500,000 and increased its conversion rate from 4.09% in 2017 to 5.46%.

A blanket discount of 30% was offered across the site during the period.

Missy Empire is expected to generate £12m in revenue by the end of 2018.

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