John Lewis achieved record sales on Black Friday this year and the week ended 26 November was its biggest ever, with sales up 6.5% year on year to £199.8m.
John Lewis on Oxford Street on Black Friday
The retailer’s Black Friday event ran from Thursday 24 November to Cyber Monday (28 November). It said it traded well online and in stores, with the latter becoming busier as the weekend progressed.
It did not release any profit or margin figures.
Fashion sales were up by 4.6% in the week to 26 November. Within that, womenswear was up by 15.1% and menswear by 8.1%, driven by strong sales by brands including Ted Baker and Michael Kors in women’s accessories, Barbour in men’s and womenswear, and Calvin Klein pyjamas and lingerie.
The firm’s Magna Park distribution centre processed 33% more units on Black Friday than the same day in 2015 and picked an average of 12,000 units per hour across its network through the weekend.
“On Black Friday itself, customers shopped on mobile phones between midnight and 9am, but desktop quickly took the largest share of traffic from 9am onwards as customers arrived at work. At our busiest time on Friday morning, we took five orders every second on johnlewis.com,” said lead director and operations director Dino Rocos.