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Red or Dead founders offer free retail space to start-ups

Red or Dead founders Wayne and Geraldine Hemingway will offer free retail space to new businesses for two months via a pop-up shop outside London’s City Hall.

The Hemingways are inviting applications from small creative businesses and individuals, such as fashion and craft retailers, that have been priced out of the high street because of high rents. Their KiosKiosK temporary building will be open every day from July 2 until September 2, from 10am to 10pm.

KiosKiosK was designed by the Hemingways and will be supported by the Mayor of London and the London Sustainable Development Commission’s London Leaders programme. If successful, the concept could be rolled out across London then other UK towns and cities.

The project is part of the Super Contemporary exhibition presented by Design Museum and Beefeater 24, which is itself a part of the Mayor’s Story of London festival.

The couple said the idea came from their own humble beginnings in cheap-rent locations in Camden and Kensington markets in the ’80s and the understanding that it is no longer possible for new businesses to afford such locations. Wayne Hemingway said in a statement: “It has become increasingly difficult for start up creative businesses to find affordable retail space in prominent or even secondary retail locations…The current recession and rising unemployment numbers make it paramount that ‘start ups’, entrepreneurial activity, self-employment opportunities and stimulating retail experiences are promoted.”

Interested businesses can find more information at

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