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Reduced discounting dampens high street fashion trade

Like-for-like fashion sales in high street stores fell 4.5% in the week to August 9 as fewer retailers were in Sale compared to this time last year.

Total clothing sales were down 6% while footwear was up 7%, according to the BDO High Street Sales Tracker, which is compiled from upmarket high-street retailers such as French Connection, White Stuff, Oasis, Karen Millen, Coast, Hobbs and TM Lewin.

BDO said: “Fashion was the worst performing sector this week. The only consolation is that last year retailers reported an exceptionally buoyant week almost universally on the back of higher than normal levels of discounting.

“Less widespread discounting this year, coupled with favourable weather generally, meant shoppers delayed making fashion-related sales this week. Indeed, those retailers that launched heavy discounting last year saw the worst like-for-likes this year.”


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