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Exclusive: Redundancies afoot as Pentland Brands restructures

Pentland Brands, which owns labels including Speedo, Berghaus and Boxfresh, is planning to make up to 100 redundancies in order to “simplify” its structure.

Pentland explained that many of its customers deal with multiple contacts across its brands. It wants to create a single touch point for each retailer, regardless of how many of its brands they stock.

It said the new structure would be “more efficient” and give “greater alignment” across its brands.

As part of the move, the business is consolidating its offices. Sportswear brands Canterbury of New Zealand and Mitre will move from Stockport and Wakefield respectively to Pentland’s existing office building in Nottingham, where they will share the space with swimwear brand Speedo. 

Outerwear brand Berghaus will continue to be based in Sunderland, while the rest of Pentland’s portfolio will remain at its head office in Finchley, north London.

The business is currently in consultation with its teams and stressed that, wherever possible, it will explore flexible working options and support any affected employees through redundancy packages and recruitment advice. Pentland Brands employs about 1,700 people globally.

Chief executive Andy Long said: “This reorganisation is in response to our retailer and partner need for us to simplify how we work with them. It will help us to build our portfolio of active and footwear brands and support the smooth integration of future acquisitions into the Pentland family.”

Alongside the restructure, the business is continuing to invest to fuel its future growth. It will launch omnichannel software SAP across the portfolio in early 2018, so it can manage multi-brand enquiries through one centralised team and system.

It is also introducing a B2B wholesale website,, where retailers can order products directly. 

Meanwhile, commercial and marketing academies will be established to help employees develop their skills.

Pentland Brands’ parent company, Pentland Group, holds a 57% stake in JD Sports Fashion.




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