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Exclusive: Redundancies at SecretSales

Flash Sale site SecretSales has made redundancies at its head office and other business functions as it repositions to a marketplace model, Drapers can reveal.  

Last week the company axed 11 roles across its headquarters in London’s and its two remote offices, while a further seven employees were let go today. The roles are across the buying, digital and logistics teams. 

The redundancies are thought to account for more than 20% of the company’s total head count. 

It comes after the company was sold to platform business Lifestyle Retail Group (LRG) in August last year, for an undisclosed amount. LRG said it would transform SecretSales from a “campaign-led flash Sale company” to a multichannel off-price retailer, comprising a new marketplace, individual brand digital storefronts, consignment, wholesale, and physical pop-up shops across the European Union.

SecretSales is now led by LRG CEO Chris Griffin, former director of ecommerce at Superdry, and co-founder Matt Purt, former head of new business partnerships at Ebay.

Purt told Drapers: “We have now pivoted and moved to a pure marketplace only model. Consequently we have made some small adjustments to the teams and structures.” 

Griffin added: “Since joining we have always said that the flash Sales model of trading is not a good model to operate for businesses and customers alike. We have always believed that the future is marketplace. 

“As such, has gone marketplace-only showcasing hundreds of the world’s best brands. As we now no longer need to have a large logistics and buying function to support flash Sales we have made a small number of redundancies.

“We have 30 heads left out of 48 in total, and these roles lost were from the buying and logistics teams as we have moved to a marketplace only operation.”


Readers' comments (4)

  • Please be aware Secret Sales continues to trade whilst not paying suppliers for stock that has been delivered. They are not communicating regarding the settlement of seriously overdue invoices or communicating regarding the return of stock that has not been paid for. No-one is answering e mails or the phones...

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  • Interesting ! Sounds beyond frustrating

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  • I have had an email this afternoon saying it has gone under..

    I am sorry to confirm that we have had to cancel your recent order XXXXXX. will be changing ownership and, as a result of the company entering an administration process, your order can not be fulfilled.

    To obtain reimbursement of your purchase you will need to claim with your payment provider as soon as possible (at least within 120 days of placing your order).

    We understand this may be concerning for you, and can reassure you that Credit/Debit Card Issuers and PayPal both provide a process to obtain reimbursement for purchases that aren’t fulfilled.

    The details of your purchase have been provided below and will help you raise your claim promptly and with ease. In addition, we’ve included some useful links to provide you with more information on what this means for you and how to initiate your claim. Please be aware that claims typically take between 2 and 8 weeks to process.

    We are very sorry for the inconvenience caused by this transition and sincerely apologise.

    As changes ownership, we will become an outlet marketplace instead of a flash sales site. This means you get the same discount deals, but instead of waiting for your goods and paying for shipping you will get quick free delivery on all items!

    As a small token we have arranged with the new owner of for you to receive 20% off any single basket of goods at – they will be in touch shortly with more details.


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  • Cant see it lasting

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