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Redundancies loom at Asda's George clothing arm

Supermarket Asda is planning to make dozens of redundancies at its clothing arm George as part of a wider restructure of the business.

Around 200 redundancies are expected to take place across the retailer’s head office in Leeds and the George headquarters in Lutterworth, Leicestershire. It is not known exactly how many roles in the fashion division will be made redundant.

The news came as it emerged that Asda brand director Adrian Mckeon was leaving the business, with his role being split between chief merchandising officer Barry Williams and chief marketing officer Steve Smith – Smith’s job title is being changed to chief customer officer.

Also as part of the changes, George’s chief merchandising officer Andrew Moore will take on additional responsibility for strategic delivery.

The changes will take place from April 7.

Readers' comments (4)

  • it was going to happen at some point where supermarkets start declining on clothing sales - after all its not as good as shopping at Primark!, Tesco next then Sainbury's

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  • No Suprise really the gear is just crap and I never got the idea of buying cloths from a food shop, not sure why it was so popular in the first place

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  • I popped into Tesco last night and looked at the clothing stacked in with the baked beans, it just wasn't right and I can understand why supermarket will come under pressure in this area as the high street still does it better for the same price and they have changing rooms!

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