Sportswear brand Reebok is set to collaborate with former Spice Girl pop star and fashion designer Victoria Beckham on an exclusive collection.
The collaboration, which will launch in late 2018, will see Beckham join the likes of Gigi Hadid and Ariana Grande in partnering with the brand. Reebok described the collaboration as a “long term” partnership.
The Reebok x Victoria Beckham collection will sit in the Reebok Innovation Collective, a segment which in the past has featured collaborations with brands including Cottweiler and Vetements. The collective aims to focus on “next generation performance and expression”, with the Beckham collection aiming to push the brand’s mission to empower women to “be the best version of themselves”.
Commenting on the announcement, Corinna Werkle, senior vice president of women’s initiatives at Reebok, called Beckham a “visionary”.
Victoria Beckham said: “I have always championed instilling confidence in women and Reebok is a brand that has been at the forefront of this same message for decades. To have the opportunity to challenge the traditional notions of fitness wear within a fashion context is something I have always wanted to do. I have long incorporated sportswear into my wardrobe and daily life and I am thrilled to be coming together with Reebok on such a dynamic proposition.”