Reebok is to open a flagship for the south east, which will debut in time for Christmas.
The 2,690 sq ft store will be situated in Kent shopping centre Bluewater, adjacent to North Face and All Saints.
It will serve as Reebok’s flagship store for the South East of England and will stock the sportswear brand’s full range of clothing and merchandise.
Guy Thomas, head of retail leasing at property group Lend Lease Retail, which is responsible for Bluewater, said: “Reebok is another great addition to Bluewater’s growing line-up of statement stores from international brands.
“Reebok’s selection of Bluewater reflects its status as the destination of choice for retailers seeking a regionally dominant location from which to showcase their brand.”