Refuel Brand Distribution is dividing into two separate companies to accommodate the influx of streetwear brands on its books.
The company which acts as licensee for streetwear brands throughout Europe, South America and Australasia, has divided into two.
Refuel Brand Distribution, which will act as the sole licensee of Mitchell & Ness, while Refuel Global Brands will cover the organisation’s other urban brands including Starter Black Label, Hall of Fame, Beck & Hersey, Brooklyn Overkill and Peas and carrots.
Peter Lee, chief executive of Refuel Brand Distribution, said “the expansion and growth” of Mitchell & Ness had led to the separation of the company, saying the brand needed its “own dedicated staff” to manage its accounts.
The demand for headwear in particular has “grown significantly” in recent years and as the markets increases retailers are affording more space to hats in store.
France and Germany were pinpointed as real “growth markets” for the streetwear industry and Refuel Brand distribution is currently working with French brands Wati and B Urban.
The distribution company currently supplies to larger chains in the UK such as JD Sports and footlocker, as well as 1500 independent stores across Europe.