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Regent Street flagship earmarked for Pretty Green

Menswear brand Pretty Green has set its sights on London’s Regent Street for a flagship store as part of a wider property review of its stores in the capital.

Pretty Green already operates two London stores on Carnaby Street and in Covent Garden. Sources told Retail Week that the retailer is mulling the closure of its Covent Garden store to prevent canibilisation.

A Pretty Green spokeswoman confirmed that the retailer is aiming to open a flagship and is eyeing Regent Street. She also said Pretty Green “might not keep all three stores if we opened on Regent Street”.

However, she insisted that the Covent Garden store is not being actively marketed. “We have no plans to close anything at the moment,” she said. “We’re really happy with the performance across all stores. We’re looking for new stores all the time.

“We’re reviewing our portfolio. We’re looking for a flagship, possibly on Regent Street. We’re a really young brand and are keen to grow.”

The retailer has also signed Jesse Wood – the son of Rolling Star’s guitarist Ronnie Wood – as the face of the brand for two seasons.

Pretty Green debuted on Carnaby Street in 2010. It operates 12 stores, and recent openings include Leeds in June, Tokyo in July and Birmingham in October.

Property agent Savills acts for Pretty Green.

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