Reiss will launch a capsule collection based on its 40-year heritage and a collaboration with Yorkshire-based mill Alfred Brown for autumn 14, as it looks to capitalise on strong spring 14 sales and increase product drops.
At the autumn 14 press preview this week, creative director James Spreckley told Drapers that The Archive Collection, which will launch across men’s and women’s wear for autumn 14, will be a “celebration of Reiss’s DNA”.
“It will feature fabrics and silhouettes that have performed well for us, but with a modern twist,” he said. Prices will sit within the mainline architecture.
Reiss will also launch a menswear collaboration with UK mill Alfred Brown, featuring three suits – two at £450 and one at £495, with waistcoats sold separately at between £110 and £125.
In the mainline, according to Spreckley, Reiss will broaden its pricing architecture so that “fun separates” – such as sheer, embroidered tops in womenswear – are added to the basics range and start from £39.
“We have a stability in separates now in womenswear, with shapes that are really working for us. We have fantastic blocks on trousers and jackets,” said Spreckley, adding that the womenswear collection had become “less girly” and “a bit tougher”. Fringing, feathers, pleats, leather and suede are all key trends for autumn 14.
In menswear, outerwear and knitwear are the key focus, with the introduction of more technical fabrics, like a cotton blend on a short bomber jacket, standing out. Aviator jackets, pea coats and blazers also feature, while key knitwear pieces include bright orange and blown-up houndstooth jumpers.
Founder David Reiss told Drapers that like-for-like sales in menswear this season were up 27%, with womenswear up 9%. The retailer also plans to introduce monthly drops from spring 15, trialling the initiative in the run-up to Christmas.
“Customers want constant newness,” said Reiss.