Reiss is extending its personal tailoring service to include shirts in five UK stores from December, with a view to launching in an additional nine stores in 2016.
The family-owned premium fashion retailer will offer customisable fabric, fit, collar, cuff, button, placket, pocket, darting and monogramming options as part of the service.
It will initially be available in three of its London stores, on Barrett Street, Market Place and Regent Street, as well as in the Bluewater shopping centre in Kent and Victoria Quarter in Leeds.
From next year the service will be rolled out to the 14 UK stores where it operates it offers made-to-measure suits.
Prices for the shirts will start from £150. Delivery will be within four weeks.
In October the retailer reported a 10% rise in sales to £128m in the year to January 31 2015. Operating profits almost quadrupled to £13.7m.