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Reiss new concept roll-out reaches Sheffield

Reiss is continuing to roll out its new retail concept with the launch of a store in Sheffield’s Meadowhall shopping centre.

The 3,500 sq ft store, at unit 131-132 Upper Mall, will host the premium retailer’s full men and womenswear collections.  The Sheffield branch is the third new concept store to open in the last six months.

Global retail director Tracy Dixon said: “This new addition forms part of our global property strategy for Reiss, as we continue to grow our business not just through like-for-like sales performance, but also through new retail opportunities.”

She noted that Reiss’s collection was “well suited to the aspirational customer who shops at Meadowhall”.

In total, Reiss has 58 standalone stores and 27 concessions in the UK, but Dixon said she was “constantly looking at new trading opportunities to showcase our collection”.  

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