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Replay 30 years

Special American Cotton Denim Capsule Collection Dedicated to Replay’s 30th Anniversary.

When Claudio Buziol founded his business in 1981, it was the start of an adventure that was soon to take the REPLAY brand he devised right up there with the world’s top denim and smart casual wear labels.

Thirty years on, to celebrate its birthday, REPLAY dedicated a special denim capsule collection to its most faithful fans. Called 30 Years, the highly acclaimed line is now proposed in American cotton. It comprises two models of 5-pocket regular-fit jeans, with silver buttons and rivets engraved with REPLAY’s 30th anniversary logo, and results from the partnership between REPLAY and COTTON USA, the CCI brand that identifies high-quality garments. The lining of the ticking pockets features the COTTON USA logo to highlight the top-quality raw material.

“Quality has always been one of REPLAY’s core values. We are highly focused on superior fabrics and, quality-wise, American cotton is among the best in the world. Partnering with COTTON USA proves once again how much we value a business model that makes product excellence its top priority,” commented Matteo Sinigaglia, CEO of Fashion Box SpA, Replay.

The special capsule collection is available in all Replay stores, as well as in a selection of jeanswear and department stores.

Cotton USA


COTTON USA is the label of Cotton Council International: this identifies models made in at least 95% cotton, of which a minimum of 50% must come from the U.S.A. Now CCI, a non-profit organization, has partnered with one of the most significant Italian names in the Jeanswear industry. The initiative underlines CCI’s decision to work with the best companies in each sector. Stephanie Thiers-Ratcliffe, CCI International Marketing Manager, said: “Replay is synonymous with real, top-quality denim for the most demanding consumers in the world. For us this is an excellent opportunity to give them what they want.”

“Established in 1981, Fashion Box S.p.A. is now one of the leading international companies in the denim sector, trading under the brands REPLAY, REPLAY&SONS, WE ARE REPLAY, RED SEAL and WHITE SEAL. The company’s mission has always been to excel in its innovative style, characteristic Italian design and superior quality of its products; the skill and expertise gained in the production of denim, in particular, is a special, unique asset to the Group” said Matteo Sinigaglia, CEO of Fashion Box SpA.



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