Premium denim brand Replay will open 150 monobrand stores in China over the next five years as part of ambitious international expansion plans.
The brand will initially focus on Tier 1 cities in the country, before widening its focus and moving into Tier 2.
Replay entered the Brazilian market in April this year, opening a 4,700 sq ft flagship that includes a store and showroom. The store was designed by architect Studio 10 and key features include a green waterfall as customers enter and a 5 metre denim wall.
Replay is part of the Fashion Box group, which also controls Replay & Sons and We Are Replay.