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Replay signs Indian distribution deal

Italian denim brand Replay has signed a multichannel distribution deal with Reliance Brands for the distribution of its clothing, footwear and accessories in India.

The deal, which launches for spring 19, includes stores, concessions, wholesale and online. The first two flagships will open in Delhi and Mumbai in the first half of 2019.

Matteo Sinigaglia, CEO of Replay owner Fashion Box, said: “In the brand’s ongoing internationalisation process, India represents a strategic country, and joining forces with Reliance Brands, leader in the fashion and casualwear segments, will allow us to implement our presence in the Indian market with a premium positioning.”

Darshan Mehta, president and CEO of Reliance Brands, added: “Denim is the most versatile garment. It’s a way of life and Replay has been a synonym for the highest standards in the denim sector for more than 30 years now. Our young population, well-travelled consumers and increased purchasing power are perfect catalysts for Replay’s growth in India. Reliance Brands is proud to be associated with a brand that is making this world a cooler place.”

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