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Republic launches own brand

Young fashion chain Republic has launched an in-house brand which it plans to buy in bulk in order to achieve lower retail prices.

White Label, which launched in-store and online this month, consists of wardrobe staples for both men and women. Key pieces include jeans, chinos, T-shirts, checked shirts, jogging bottoms, zip-through sweater tops, gilets and puffa jackets.

Retail prices start at £8 for a t-shirt and go up to £28 for a jacket.

Buying director Guy Daltry said: “We know our consumer and the styles they love to wear and have designed this collection with them in mind. In the current climate we are continuously reviewing ways to make a saving for the customer and by buying in significant quantities we can pass this saving on while producing quality fashion.”

The retailer, which has 119 stores in the UK and Republic of Ireland, also stocks brands including Bench, Diesel, Firetrap and Lipsy.

Readers' comments (1)

  • Envy tried a similar move a few years back and look what happened to them! Republic should stick with selling brands as that is what their customers want, not own (non) brand clothing designed for increased margin. Maybe 'White Label' should be called 'No Label' because that is exactly what it is.

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